In the era of customer experience, understanding your company’s customers is key for a sustainable business. Measuring your customer’s voice is essential to gaining insights on what you are doing well, not so well, what your customers think of your brand and what you could be doing to delight them. Developing a Voice of Customer….
Contact centre leaders are grappling with a rapidly changing environment where technology is encroaching on a traditionally people-centric function. This guide* sets out 7 key actions leaders can take to create harmony between their human talent and digital initiatives for customer service. Topics covered include: the trend towards recruiting for soft skills rather than product….
No business is perfect. In situations of a “stuff-up”, how a company manages emotional or unhappy customers says a lot. Whether it’s an online banking system going down or an overseas flight being cancelled, customer impacts are inevitable. The good news is that these impacts can be minimised if the right processes and procedures are….
Attrition, absenteeism, productivity and employee engagement: these challenges faced by contact centres are not new. What is new is the trend towards gamification as a path to addressing the challenges. “Gamification” may sound fun – and it is for those on the frontline – however for businesses it is used to achieve serious business impact. This….
In a financial services environment, the conduct of contact centre and retail staff is potentially the biggest factor in customers being sold products they don’t want, cannot afford or do not understand. The Royal Commission has given a sense of urgency to companies to monitor for misconduct and, as far as possible, prevent it from….
Understanding your audience and accessing high quality data is a cornerstone of successful marketing. In this 13-page white paper*, one of Australia’s leading data service providers shares eight methods and practices used to ensure quality of B2C data. Topics covered include: • Data integration • Data validation • Data overlap sources • Data updates / appends ….
CX has evolved from a focus on consistency and functionality (eg. across channels) to delivering the “wow” factor, with engaging, personalised experiences. Today’s new frontier is aligning CX with customer values and purpose. Customers who feel a brand and the experience it offers matches their value-set are more likely to be advocates for whom price….
Do you know which countries are vying for Australian call centre business? (hint: it’s not just the Philippines) Test your knowledge in our “Who am I?” country guessing game, and hear what accents in offshore call centres sound like. In this 19-slide presentation, we also cover: Top 5 countries vying for Australian call centre business….
The Royal Commission had a significant impact on the Australian financial services industry, including life insurance, which suffered from aggressive telemarketing tactics and consumer confusion about coverage. Not only is there room for improvement within the existing market, the opportunity equally lies in attracting more than two thirds of Australians who don’t even have a….
The superannuation industry has changed. Australians are more than ever aware of their retirement options – 35% of people are likely to switch providers according to a Canstar report. Coupled with regulation change as a result of the Royal Commission, super funds are now under pressure to become more customer-focused to retain and grow market….
One of the top drivers for going offshore is, unquestionably, cost. This white paper provides an overview of wages for 15 of the most commonly outsourced roles in the Philippines, including call centre worker, graphic designer, software developer and social media manager. In addition, management fees charged by third party firms who assist with recruitment,….
Based on a survey of 2,000 shoppers, this report identifies the top frustrations of consumers browsing or buying online and in-store. A simple fix is proposed for each pain point, as well as an aspirational “dream scenario” for the customer. If you sell products or services online, this quick read provides a fresh, practical perspective….
Over the last several years, customer journey mapping has become a critical component of CX management and service design. However it is a static process where assumptions are made about problems, and there is a tendency to focus on isolated opportunities for improvement. Journey management eliminates the need for guesswork, and is based on the….
In this Harvard Business Review white paper, we learn that while the majority of organisations either have a customer-centricity strategy in place or else plan to have one within two years, strategies are faltering in the execution. Breaking points range from employee training and empowerment to lack of clear definition and communication around success metrics. ….
If chatbots are on your customer service agenda, this free 8-page white paper is an essential resource. It cuts through the market hype with practical, savvy tips for selecting and implementing the right platform, including 12 of the most important questions to ask potential vendors. The first tip focuses on the forgotten use case for….
