Sydney, June 2025 – New data released by Matchboard, Australia’s award-winning outsourcing matchmaker platform, reveals the most sought-after offshore destinations for Australian businesses in the first half of 2025. Leading the list is the Philippines, chosen by 29% of clients, followed by Fiji (23%) and New Zealand (16%), with the remaining 32% spread across a diverse range of countries including India, Sri Lanka, South Africa, Malaysia, Pakistan, the United States, the United Kingdom, and Latin America.
This insight is based on data collected through Matchboard’s platform, which connects businesses with optimal outsourcing providers for services such as customer service, IT, HR, and accounting.
For all of 2024, Fiji and the Philippines tied as the top offshore outsourcing destinations among Matchboard clients, each receiving 39 preferences (26%), while South Africa emerged as a strong contender with 14%.
Commenting on these trends, Matchboard Managing Director, Sharon Melamed said:
“While Fiji was overtaken by the Philippines this year, it’s important to recognise Fiji’s exceptional performance in the global BPO market. Despite its small size, Fiji offers a compelling value proposition for ANZ businesses, thanks to flight and time zone proximity, strong English proficiency, and cultural alignment.
At the same time, the Philippines continues to dominate through its deep talent pool, increasingly in digital and IT, and an expansive range of BPO vendors to choose from.”
Melamed also highlighted the growing diversification of outsourcing destinations:
“Each country offers distinct advantages. Sri Lanka has become a hub for finance and accounting talent, while India excels in operational scalability and tech-driven solutions for enterprise clients. South Africa stands out for high-performing B2B sales and lead generation teams.”
Matchboard: The Intelligent Matchmaker for Global Outsourcing
Founded in Australia, Matchboard is a digital B2B platform that helps businesses find their ideal outsourcing partners based on highly curated, offline data — far beyond what directories or search engines can offer. With a proprietary matching algorithm, Matchboard evaluates service providers across dimensions including budget fit, industry expertise, location preferences, BPO size, certifications, client ratings and track record.
To date, Matchboard has assisted over 5,400 clients, including 2,670 outsourcing engagements, across sectors ranging from finance, travel and healthcare to ecommerce and utilities. The platform also offers free outsourcing consultations, demystifying vendor selection and market pricing for businesses unfamiliar with the complexity of the global BPO landscape.
Recognised as Australia’s Best Digital Platform by the ACOMMS, and awarded by Westpac and Optus for innovation, Matchboard is a trusted industry authority. Founder Sharon Melamed was named in CX Network’s Global Top 30 Contact Centre Leaders for 2025, affirming Matchboard’s leadership in outsourcing and customer experience innovation.
To explore outsourcing options tailored to your business, start here.
Media Contact:
Sharon Melamed
Matchboard
📧 info@matchboard.com.au
