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Every year the goalposts are changing in social media. The Social Media Planning Guide provides comprehensive, up-to-date advice on how to build your social strategy, with a specific focus on:

  • trends that are affecting the landscape across Facebook, Twitter, Instagram and other major platforms
  • embedding your organisation’s purpose within your social media plan – why, who, where, what
  • how to measure your social performance, including KPI definition, with many examples
  • how to deal with a social media crisis
  • content pillars, planning and posting frequency
  • tips and tools to ensure successful strategy execution.

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