Every year the goalposts are changing in social media. The Social Media Planning Guide* provides comprehensive, up-to-date advice on how to build your social strategy, with a specific focus on:

  • trends that are affecting the landscape across Facebook, Twitter, Instagram and other major platforms
  • embedding your organisation’s purpose within your social media plan – why, who, where, what
  • how to measure your social performance, including KPI definition, with many examples
  • how to deal with a social media crisis
  • content pillars, planning and posting frequency
  • tips and tools to ensure successful strategy execution.

*This content has been authored by a third party who will receive your contact details.

Enter your details to receive the white paper

Please enter your name.
Please enter your email.
Please enter your company name.