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Here are some practical tips to optimise the pages on your website for SEO.
Tips for SEO-friendly Pages
- The page title should contain a minimum of 40 characters., including the keyword you are targeting.
- The primary keyword should appear in 1 or more subheadings in the copy. While not a major ranking factor, this is beneficial.
- The keyword should appear in the URL for the page.
- The keyword density should be between 1-5%. So if a page has 400 words, then the keyword should appear 4-20 times.
- If you have a blog or page you’re really try to rank for, place a link to it from the home page.
- Create a compelling meta-description (this will appear in the search results) that contains the primary keyword / phrase.
- In the specified meta-description, consider: how does it compare to the competition? Could it be made more appealing?
- Write a minimum of 300 words for each page you are trying to rank for.
- The keyword should appear in the first paragraph of the copy.
- Add an image to each page and use alt text to tag it with longtail keywords (5-7 words).
It goes without saying that websites that are responsive (that is, they scale to all size devices, from desktops and tablets to smartphones) will be favoured by Google.