Over the last several years, customer journey mapping has become a critical component of CX management and service design. However it is a static process where assumptions are made about problems, and there is a tendency to focus on isolated opportunities for improvement. Journey management eliminates the need for guesswork, and is based on the….
Search Engine Optimisation, or SEO, is aimed at improving your website’s standing in organic search results. It’s one of the most cost effective marketing solutions for business. This post provides 10 actionable steps to improve your SEO in 2020. 1. Keyword Analysis Selecting the “right” keywords for your SEO campaign is vital. Many website owners assume….
In this Harvard Business Review white paper, we learn that while the majority of organisations either have a customer-centricity strategy in place or else plan to have one within two years, strategies are faltering in the execution. Breaking points range from employee training and empowerment to lack of clear definition and communication around success metrics. ….
Note: since this interview, Dr David Cooke has moved to a new role. Please consult LinkedIn for up-to-date information. Dr David Cooke is Chairman and Managing Director of Konica Minolta Business Solutions Australia, a subsidiary of Japanese technology giant Konica Minolta Inc. In this exclusive interview, David reveals the key factor driving sales success in….
Since this interview, Kristeen McCarthy has moved to a new role. Please consult LinkedIn for up-to-date information. Kristeen McCarthy heads Digital Experience Design at Suncorp Group. Passionate about using technology to improve customer experience, Kristeen also loves creating fun work environments, fostering innovation and collaboration. She shares her insights on CX, culture and career in….
If chatbots are on your customer service agenda, this free 8-page white paper is an essential resource. It cuts through the market hype with practical, savvy tips for selecting and implementing the right platform, including 12 of the most important questions to ask potential vendors. The first tip focuses on the forgotten use case for….
Everybody’s had the experience. You’re sitting down to dinner with your family, or just finally relaxing with some Netflix after a long day at work. The phone rings, and it’s a telemarketing call from an outbound call centre and somebody is trying to sell you insurance. You slam the phone down and sigh deeply. Nobody….
Their names include Sara, Alison, Olivia and Mo, and they are the smiling self-service personas of some of the world’s biggest brands. Dubbed “virtual agents”, they sit on websites 24×7, inviting customers to “ask a question”. Best-practice virtual agent technology actually interprets the intent of a customer’s question, using Natural Language Processing, so it’s very….
Running a call centre is not easy – from recruiting and retaining staff in a tight labour market, to embedding a myriad of technologies and tools, and dealing with fluctuating demand and ballooning costs…the list goes on. So it’s no wonder outsourcing services are used by so many businesses. But most people don’t know where….
In September 2018, Matchboard celebrated 6 years in business! Here are the highlights.
Since this interview, Luke Jamieson has moved to a new role. Please consult LinkedIn for up-to-date information. Luke Jamieson has never been afraid to challenge the status quo. His career habit of innovation has made a real impact on customer and employee engagement, resulting in multiple global awards. In this exclusive interview, we chat to….
Every 1% improvement in First Contact Resolution (FCR) adds a point to Customer Satisfaction, so the story goes. But how do you measure and improve this key metric – and does it really help customers get their problems solved faster? The SQM Group survey which found that 1% correlation between First Contact Resolution and Customer….
Despite the threat of automation and competition from other countries, the Philippines BPO (business process outsourcing) sector continues to thrive, comprising around 9% of the country’s GDP. The industry peak body IBPAP counts 1.9 million workers in the workforce with CEO Jack Madrid predicting this to tip to 2 million by the end of 2026…..
Analysts such as Gartner have estimated that customer experience innovations account for half of all consumer product investments. To win – and hold onto – the hearts and minds of customers, companies are increasingly competing on customer experience rather than the traditional battlegrounds of product and price. Here are 10 trends unfolding in this space…..
It’s every brand’s dream turned nightmare: a hit product is found to be faulty, posing danger to the customer. A product recall is urgent. Once the product recall is announced, the call avalanche begins – after all, speaking to a human is the first thing people want to do in a state of panic or….
We each face challenges across our day, be they at work or at home, and each of us often thinks that our challenges are unique to our industry. Some also believe that we are all so different that our thoughts are different. This is not necessarily the case. Here are a few common challenges and….
Australian companies have a veritable smorgasbord of location options when it comes to business process outsourcing. Two Asia-Pacific locations – Fiji and Malaysia – are emerging as customer service hubs and alternatives to larger, more established markets. We examine the value proposition of each country. BPO industry size and growth trends Fiji The BPO industry….
It used to be that health services were provided just in the four walls of a doctor’s rooms. But the Internet, consumer demands and an unfriendly pandemic have changed all that. Call centres and online service delivery have grown exponentially, providing easier, faster access to health advice and information, 24×7. Since the turn of the….
AI (artificial intelligence) is one of the most hyped technologies around, no more so than in the customer experience, customer service, and contact centre space. So, let’s take a step back and look at how AI is currently being used to help deliver great customer experiences, and what some of its applications will be as….
Since this interview, Prashant Mohan has moved to a new role as CMO at Sharesight. Please consult LinkedIn for up-to-date information. Online small business lender Prospa is blitzing the market with a potent CX formula of speed, simplicity and seamless channel integration. Leading Prospa’s direct customer acquisition strategy and marketing is Prashant Mohan, who gave….
