Call tracking software is the missing link between contact centres and marketing departments. It gives a complete view of which online marketing campaigns are succeeding not just in terms of number of calls, but also in terms of sales conversions in the call centre, right down to which keywords customers searched before they called.
This white paper* demonstrates that without call tracking software, it is next to impossible for marketers to understand their true cost per lead. The telephone has higher conversion rates than any other channel and yet is often overlooked in calculating ROI.
*This content has been authored by a third party who will receive your contact details.