The superannuation industry has changed. Australians are more than ever aware of their retirement options – 35% of people are likely to switch superannuation providers according to a Canstar report. Coupled with regulation change as a result of the Royal Commission, super funds are now under pressure to become more customer-focused to retain and grow market share.
This white paper provides super funds with a roadmap to improve the customer experience through the clever use of data, customer profiling, predictive analytics and personalisation – at scale. The result is a more empowered, engaged member, and a healthier retention rate and point of difference for the funds.