Understanding your audience and accessing high quality data is a cornerstone of successful marketing. In this 13-page white paper*, one of Australia’s leading data service providers shares eight methods and practices used to ensure quality of B2C data. Topics covered include:
• Data integration • Data validation
• Data overlap sources • Data updates / appends
• Data cleaning • Source data testing
• Data insights to drive marketing decisions.
*This content has been authored by a third party who will receive your contact details.