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Understanding your audience and accessing high quality data is a cornerstone of successful marketing. In this 13-page white paper*, one of Australia’s leading data service providers shares eight methods and practices used to ensure quality of B2C data. Topics covered include:

• Data integration • Data validation 

• Data overlap sources • Data updates / appends 

• Data cleaning  • Source data testing 

• Data insights to drive marketing decisions.

*This content has been authored by a third party who will receive your contact details.

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