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SYDNEY, AUSTRALIA — November 12, 2012 —i-Direct has acquired Sydney-based call centre company, CDM Telemarketing, giving birth to a new brand in the outsourced call centre market: CDM Direct. The two companies came together through industry matchmaking service, Matchboard. Matchboard was tasked with finding a strategic investor for CDM, which has been operating a 40-seat centre in Sydney for almost 20 years, serving an impressive client list in both the private and public sector. Nine expressions of interest were received, with i-Direct ultimately purchasing the company this week for an undisclosed sum.

Commenting on the acquisition, i-Direct Chairman, Drew Le Grand, pointed to CDM’s long track record and strong references as a foundation for future growth. “CDM has helped clients across a range of verticals with their customer service, polling, shareholder communications and order processing capability. As a subsidiary of The Knowledge Warehouse, i-Direct brings an additional layer of capability in market research, analytics, field services and the health vertical. The new combined entity, CDM Direct, will maintain a presence in Australia’s two largest cities, an advantage for many companies which desire physical proximity to their outsourced operations,” he said.


Matchboard.com.au is a free online matching service, helping companies to quickly and easily find
suppliers to meet their sales, service and back-office needs.

Media inquiries:

Sharon Melamed, Managing Director, sharon@matchboard.com.au