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New research, conducted by Swinburne Institute of Technology, presents a crystal ball into what Australian consumers’ intentions are for Christmas shopping this year. In addition to this report* being a must-read for consumer brands, retailers and marketplaces, there are universal learnings for many industries. 

Key takeaways include:

– while physical stores have absolutely not gone out of fashion, online retail continues to grow year-on-year in the lead-up to Christmas. There is an opportunity to further capitalise on the omnichannel trend by opening “virtual stores” run by Virtual Product Advisors.

– 70% of shoppers plan to do their Christmas shopping before December, impacting the way operations leaders plan their workforce strategy

– online marketplaces (such as Amazon, Catch) are the most popular place to shop

– inflation and interest rates will impact spending this year.

*This content has been sponsored by a third party who will receive your contact details. We apologise that this content is not available to BPOs.

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