Articles

Articles

A smorgasbord of call centre locations serving the Australian market

Do you know which countries are vying for Australian call centre business? (hint: it’s not just the Philippines) Test your knowledge in our “Who am I?” country guessing game, and hear what accents in offshore call centres sound like.  In this 19-slide presentation, we also cover:  Top 5 countries vying for Australian call centre business….

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CX in Life Insurance post the Royal Commission

The Royal Commission had a significant impact on the Australian financial services industry, including life insurance, which suffered from aggressive telemarketing tactics and consumer confusion about coverage. Not only is there room for improvement within the existing market, the opportunity equally lies in attracting more than two thirds of Australians who don’t even have a….

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Interview with NSW’s new Minister for Customer Service

Note: since this interview, Victor Dominello has left the public service to form an independent consultancy. Please consult LinkedIn for up-to-date information. NSW has a Minister for Customer Service, the Hon. Victor Dominello MP. This is what he told Matchboard about the new portfolio. Why was the Ministry of Customer Service created? This portfolio is….

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Three keys to an effective B2B Customer Experience strategy

By the year 2020, customer experience will overtake price and product as the brand differentiator among buyers, according to Walker.  The same survey shows that 86% of buyers will pay more for a product or solution based on customer experience.  With CX being of most importance to buyers, it’s perhaps a surprise that, according to….

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CX in Superannuation: time for change

The superannuation industry has changed. Australians are more than ever aware of their retirement options – 35% of people are likely to switch providers according to a Canstar report. Coupled with regulation change as a result of the Royal Commission, super funds are now under pressure to become more customer-focused to retain and grow market….

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What does it cost to outsource to the Philippines?

One of the top drivers for going offshore is, unquestionably, cost. This white paper provides an overview of wages for 15 of the most commonly outsourced roles in the Philippines, including call centre worker, graphic designer, software developer and social media manager. In addition, management fees charged by third party firms who assist with recruitment,….

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The ROI on Sales Coaching

It’s a fact of life that many sales managers are elevated to their position based on strong individual sales results, with little to no training in leadership and coaching – the very skills needed to drive team performance. Let’s look at how the roles of Sales Manager, Sales Leader and Sales Coach differ, and how gaps….

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How retailers can fix broken customer experience

Based on a survey of 2,000 shoppers, this report identifies the top frustrations of consumers browsing or buying online and in-store. A simple fix is proposed for each pain point, as well as an aspirational “dream scenario” for the customer. If you sell products or services online, this quick read provides a fresh, practical perspective….

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Making the move from Journey Mapping to Journey Management

Over the last several years, customer journey mapping has become a critical component of CX management and service design. However it is a static process where assumptions are made about problems, and there is a tendency to focus on isolated opportunities for improvement. Journey management eliminates the need for guesswork, and is based on the….

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10 steps to improve your SEO in 2020

Search Engine Optimisation, or SEO, is aimed at improving your website’s standing in organic search results. It’s one of the most cost effective marketing solutions for business. This post provides 10 actionable steps to improve your SEO in 2020.   1. Keyword Analysis Selecting the “right” keywords for your SEO campaign is vital. Many website owners assume….

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Embedding customer-centricity across the enterprise

In this Harvard Business Review white paper, we learn that while the majority of organisations either have a customer-centricity strategy in place or else plan to have one within two years, strategies are faltering in the execution. Breaking points range from employee training and empowerment to lack of clear definition and communication around success metrics. ….

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CX, culture and career – an interview with Suncorp’s Kristeen McCarthy

Since this interview, Kristeen McCarthy has moved to a new role. Please consult LinkedIn for up-to-date information. Kristeen McCarthy heads Digital Experience Design at Suncorp Group.  Passionate about using technology to improve customer experience, Kristeen also loves creating fun work environments, fostering innovation and collaboration. She shares her insights on CX, culture and career in….

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4 powerful tips for bringing a chatbot into your contact centre

If chatbots are on your customer service agenda, this free 8-page white paper is an essential resource. It cuts through the market hype with practical, savvy tips for selecting and implementing the right platform, including 12 of the most important questions to ask potential vendors.  The first tip focuses on the forgotten use case for….

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