Note: since this interview, Alex Huntley has moved to a new role as Head of CX at Swoop. Please consult LinkedIn for up-to-date information. A home-grown ecommerce success story, Booktopia has over 4 million Australian customers. Head of Customer Experience, Alex Huntley, shares the company’s CX evolution through a period of rapid growth, and the….
Finding customers can be difficult, but there’s a method to it that anyone can learn and follow. We had a brainstorm and came up with 99 ways to generate leads and acquire customers – from traditional sales and marketing to the latest digital techniques. Digital marketing has been a great leveller – now any business,….
Since COVID-19, the way prospects and customers find and consume content has changed. Webinars have skyrocketed in importance for building industry relationships, generating leads and distributing valuable information. The best webinars are an interactive way to deliver value and engage contacts. Yet, if you don’t show you mean business with adequate preparation, you may fall….
Note: since this interview, Laura mazin has moved to a new role. Please consult LinkedIn for up-to-date information. While poor Internet coverage has crippled some countries, nbn has played a key role in keeping Australian businesses running through COVID-19. In this exclusive interview with Matchboard, nbn’s Laura Mazin provides insight into nbn’s approach to business….
If you’re an SME (small or medium enterprise) with a sub 50-seat contact centre, your technology needs and business priorities will be quite different to large enterprise. This short guide* is a must read for any small contact centre thinking about buying new technology. Topics covered include: 1. defining priorities (eg. reducing cost or call….
What is the difference between Robotic Process Automation (RPA), Intelligent Automation (IA) and Artificial Intelligence (AI)? This white paper* offers clear definitions, then presents the compelling case for 6 different automation opportunities in the multi-channel contact centre. These include: – Chatbot transition to live agent – Visual self-service through mobile navigation – Identifying customers using….
SYDNEY — April 27, 2020 — Mumbrella announced Matchboard as a runner-up in their Business Boost contest aimed to support SMEs through Covid-19. More than 200 companies applied in a highly competitive process judged by five luminaries in the Australian media and marketing industry. Matchboard will receive $15,000 worth of digital advertising on the Mumbrella….
SYDNEY — April 7, 2020 — In response to unprecedented demand on contact centres in Australia, Matchboard has launched the Contact Centre Hotline to provide free phone advice on any contact centre challenge or question an organisation may have. Challenges may vary from technical to operational, such as “how do I ensure security for work-at-home….
SYDNEY, AUSTRALIA — March 24, 2020— Bucking the trend of business decline amidst Coronavirus, contact centre outsourcing companies in Australia are recording a surge in demand. This was the conclusion reached by Matchboard, which conducted a snap survey of suppliers on its platform last week. Key findings include: Almost 80% of outsourcers said they were….
Video has long been embraced in the conferencing and communications sector, yet not widely adopted in the customer service arena. Video offers the opportunity to engage more deeply with customers, solve their problems faster, and cross-sell more effectively – it is the new customer engagement channel to watch in 2021. This white paper* demonstrates how….
Note: since this interview, Jason Murray has moved to the role of CEO at Spirit Super. Please consult LinkedIn for up-to-date information. “We’re one of Australia’s oldest and largest super funds, and our members have come first for over 100 years.” These words on the website of QSuper echo the company’s passion and commitment to….
SYDNEY, AUSTRALIA — November 25, 2019 — Founder and Managing Director of Matchboard, Sharon Melamed, has taken out the Entrepreneur 2019 title in ARN’s Women in ICT awards (WIICTA). For a full list of category winners, click here.
Virtual assistants make use of NLP (natural language processing) and conversational AI to provide information and answers to questions in spoken or written language. In their simplest form, they can screen enquiries to better route them, and handle simple or repeat enquiries. With additional integration and training, they are able to deliver personalised answers and….
Gamification in the contact centre brings together an effective platform and techniques that improve employee engagement, to help businesses achieve their commercial and customer experience targets. Effective games are structured on behaviours, with intelligently defined goals and rules for how to go about achieving them. That doesn’t stop them being fun, of course. The point….
Customer feedback technology is used to measure key CX metrics – such as Net Promoter Score (NPS), customer effort and customer satisfaction. The purpose is to gain insights to improve the customer journey at all touchpoints and across all channels. Customer survey platforms are now standard for most businesses, so the trend and differentiator across….
