What is the difference between Robotic Process Automation (RPA), Intelligent Automation (IA) and Artificial Intelligence (AI)? This white paper* offers clear definitions, then presents the compelling case for 6 different automation opportunities in the multi-channel contact centre. These include: – Chatbot transition to live agent – Visual self-service through mobile navigation – Identifying customers using….
Video has long been embraced in the conferencing and communications sector, yet not widely adopted in the customer service arena. Video offers the opportunity to engage more deeply with customers, solve their problems faster, and cross-sell more effectively – it is the new customer engagement channel to watch in 2021. This white paper* demonstrates how….
Through technology, we can now provide fast, efficient and personalised service, gain deep insights into what our customers think and feel, and spoil our customers with a choice of interaction channels, from the contact centre to self-service and co-browsing. Matchboard’s Ultimate Guide to Technology for Contact Centres and Customer Experience provides a succinct overview of….
In the era of customer experience, understanding your company’s customers is key for a sustainable business. Measuring your customer’s voice is essential to gaining insights on what you are doing well, not so well, what your customers think of your brand and what you could be doing to delight them. Developing a Voice of Customer….
Contact centre leaders are grappling with a rapidly changing environment where technology is encroaching on a traditionally people-centric function. This guide* sets out 7 key actions leaders can take to create harmony between their human talent and digital initiatives for customer service. Topics covered include: the trend towards recruiting for soft skills rather than product….
No business is perfect. In situations of a “stuff-up”, how a company manages emotional or unhappy customers says a lot. Whether it’s an online banking system going down or an overseas flight being cancelled, customer impacts are inevitable. The good news is that these impacts can be minimised if the right processes and procedures are….
Attrition, absenteeism, productivity and employee engagement: these challenges faced by contact centres are not new. What is new is the trend towards gamification as a path to addressing the challenges. “Gamification” may sound fun – and it is for those on the frontline – however for businesses it is used to achieve serious business impact. This….
In a financial services environment, the conduct of contact centre and retail staff is potentially the biggest factor in customers being sold products they don’t want, cannot afford or do not understand. The Royal Commission has given a sense of urgency to companies to monitor for misconduct and, as far as possible, prevent it from….
Understanding your audience and accessing high quality data is a cornerstone of successful marketing. In this 13-page white paper*, one of Australia’s leading data service providers shares eight methods and practices used to ensure quality of B2C data. Topics covered include: • Data integration • Data validation • Data overlap sources • Data updates / appends ….
CX has evolved from a focus on consistency and functionality (eg. across channels) to delivering the “wow” factor, with engaging, personalised experiences. Today’s new frontier is aligning CX with customer values and purpose. Customers who feel a brand and the experience it offers matches their value-set are more likely to be advocates for whom price….
Do you know which countries are vying for Australian call centre business? (hint: it’s not just the Philippines) Test your knowledge in our “Who am I?” country guessing game, and hear what accents in offshore call centres sound like. In this 19-slide presentation, we also cover: Top 5 countries vying for Australian call centre business….
The Royal Commission had a significant impact on the Australian financial services industry, including life insurance, which suffered from aggressive telemarketing tactics and consumer confusion about coverage. Not only is there room for improvement within the existing market, the opportunity equally lies in attracting more than two thirds of Australians who don’t even have a….
The superannuation industry has changed. Australians are more than ever aware of their retirement options – 35% of people are likely to switch providers according to a Canstar report. Coupled with regulation change as a result of the Royal Commission, super funds are now under pressure to become more customer-focused to retain and grow market….
One of the top drivers for going offshore is, unquestionably, cost. This white paper provides an overview of wages for 15 of the most commonly outsourced roles in the Philippines, including call centre worker, graphic designer, software developer and social media manager. In addition, management fees charged by third party firms who assist with recruitment,….
Based on a survey of 2,000 shoppers, this report identifies the top frustrations of consumers browsing or buying online and in-store. A simple fix is proposed for each pain point, as well as an aspirational “dream scenario” for the customer. If you sell products or services online, this quick read provides a fresh, practical perspective….
Over the last several years, customer journey mapping has become a critical component of CX management and service design. However it is a static process where assumptions are made about problems, and there is a tendency to focus on isolated opportunities for improvement. Journey management eliminates the need for guesswork, and is based on the….
In this Harvard Business Review white paper, we learn that while the majority of organisations either have a customer-centricity strategy in place or else plan to have one within two years, strategies are faltering in the execution. Breaking points range from employee training and empowerment to lack of clear definition and communication around success metrics. ….
If chatbots are on your customer service agenda, this free 8-page white paper is an essential resource. It cuts through the market hype with practical, savvy tips for selecting and implementing the right platform, including 12 of the most important questions to ask potential vendors. The first tip focuses on the forgotten use case for….
An increasingly significant portion of customer service operations integrate some form of virtual assistant software – otherwise known as chatbots or virtual agents – across customer channels.. Analysts such as Gartner agree that automated conversations will be a defining technology in the future of customer engagement. This white paper* demystifies the applications, benefits and use….
Fiji is probably not the first country that would come to mind when considering options to outsource your contact centre, but this white paper* presents the case for considering it. The cost of a contact centre in Fiji is less than half Australia, Sydney is closer to Fiji than Perth, and English is almost….
All customer survey platforms are not equal. This white paper* looks at some of the distinguishing features of the modern survey platform used to optimise response rates in a customer service environment. Generational differences often impact channel choice – for example, senior citizens may prefer voice to SMS, while millenials may respond better to an….
This white paper* examines how call centre speech analytics can be deployed as a service with as few as 20 seats, to achieve breakthrough results. With the only requirement being a call recording capability, which most contact centres already have, analytics as a service can be deployed quickly, with no need for internal specialists or….
The case for segmenting customer data to determine the best time, frequency and method of contacting customers is a slam dunk: it results in better productivity and sales performance, and provides a more tailored customer experience. For large organisations, there are also some hidden but powerful advantages to a bespoke rather than generic approach to….
As the CMO of AirBnB says, “Amazing things happen once we listen to consumers.” Many companies have embraced Net Promoter Score and are good at asking the golden nugget question (“would you recommend us…?”), but how many are actually listening to customer comments? The sheer cost and time of reviewing and coding every customer comment….
While the outsourcing industry has flourished in areas such as I.T. and customer service, such that it’s used by 70% of companies as a strategy, only 12% of companies outsource the sales function. Sales has remained sacrosanct. This white paper argues that companies are missing out on the many benefits of sales outsourcing due to….
Call tracking software is the missing link between contact centres and marketing departments. It gives a complete view of which online marketing campaigns are succeeding not just in terms of number of calls, but also in terms of sales conversions in the call centre, right down to which keywords customers searched before they called. This….
The advent of self-service, apps and social media was supposed to dramatically reduce the size of contact centres and traffic in shopfronts. However many organisations report growth in demand and headcount to service it. This paper* explores the key reasons for “failure demand” in a multi-channel world, and 3 things we can do to address….
For companies who boast values of sustainability and “giving back to the community”, outsourcing and offshoring can present a brand conflict. A new model for outsourcing – the Community Model – solves this issue and allows companies to operate efficiently and flexibly, while making a positive contribution to local society. The model presents an opportunity….
This white paper* explores the common qualities of a good customer experience, with in-depth examples of three big brands doing it right. But in the rush to get into new markets and launch new products, even the world’s most successful companies sometimes get it wrong, and examples of this are covered as well.
Every year the goalposts are changing in social media. The Social Media Planning Guide* provides comprehensive, up-to-date advice on how to build your social strategy, with a specific focus on: trends that are affecting the landscape across Facebook, Twitter, Instagram and other major platforms embedding your organisation’s purpose within your social media plan – why,….
