Understanding your audience and accessing high quality data is a cornerstone of successful marketing. In this 13-page white paper*, one of Australia’s leading data service providers shares eight methods and practices used to ensure quality of B2C data. Topics covered include: • Data integration • Data validation • Data overlap sources • Data updates / appends ….
CX has evolved from a focus on consistency and functionality (eg. across channels) to delivering the “wow” factor, with engaging, personalised experiences. Today’s new frontier is aligning CX with customer values and purpose. Customers who feel a brand and the experience it offers matches their value-set are more likely to be advocates for whom price….
Do you know which countries are vying for Australian call centre business? (hint: it’s not just the Philippines) Test your knowledge in our “Who am I?” country guessing game, and hear what accents in offshore call centres sound like. In this 19-slide presentation, we also cover: Top 5 countries vying for Australian call centre business….
The Royal Commission had a significant impact on the Australian financial services industry, including life insurance, which suffered from aggressive telemarketing tactics and consumer confusion about coverage. Not only is there room for improvement within the existing market, the opportunity equally lies in attracting more than two thirds of Australians who don’t even have a….
The superannuation industry has changed. Australians are more than ever aware of their retirement options – 35% of people are likely to switch providers according to a Canstar report. Coupled with regulation change as a result of the Royal Commission, super funds are now under pressure to become more customer-focused to retain and grow market….
One of the top drivers for going offshore is, unquestionably, cost. This white paper provides an overview of wages for 15 of the most commonly outsourced roles in the Philippines, including call centre worker, graphic designer, software developer and social media manager. In addition, management fees charged by third party firms who assist with recruitment,….
Based on a survey of 2,000 shoppers, this report identifies the top frustrations of consumers browsing or buying online and in-store. A simple fix is proposed for each pain point, as well as an aspirational “dream scenario” for the customer. If you sell products or services online, this quick read provides a fresh, practical perspective….
Over the last several years, customer journey mapping has become a critical component of CX management and service design. However it is a static process where assumptions are made about problems, and there is a tendency to focus on isolated opportunities for improvement. Journey management eliminates the need for guesswork, and is based on the….
In this Harvard Business Review white paper, we learn that while the majority of organisations either have a customer-centricity strategy in place or else plan to have one within two years, strategies are faltering in the execution. Breaking points range from employee training and empowerment to lack of clear definition and communication around success metrics. ….
If chatbots are on your customer service agenda, this free 8-page white paper is an essential resource. It cuts through the market hype with practical, savvy tips for selecting and implementing the right platform, including 12 of the most important questions to ask potential vendors. The first tip centres on the forgotten use case for….
An increasingly significant portion of customer service operations integrate some form of virtual assistant software – otherwise known as chatbots or virtual agents – across customer channels.. Analysts such as Gartner agree that automated conversations will be a defining technology in the future of customer engagement. This white paper* demystifies the applications, benefits and use….
Fiji is probably not the first country that would come to mind when considering options to outsource your contact centre, but this white paper* presents the case for considering it. The cost of a contact centre in Fiji is less than half Australia, Sydney is closer to Fiji than Perth, and English is almost universally spoken. The accent is….
All customer survey platforms are not equal. This white paper* looks at some of the distinguishing features of the modern survey platform used to optimise response rates in a customer service environment. Generational differences often impact channel choice – for example, senior citizens may prefer voice to SMS, while millenials may respond better to an….
This white paper* examines how call centre speech analytics can be deployed as a service with as few as 20 seats, to achieve breakthrough results. With the only requirement being a call recording capability, which most contact centres already have, analytics as a service can be deployed quickly, with no need for internal specialists or….
The case for segmenting customer data to determine the best time, frequency and method of contacting customers is a slam dunk: it results in better productivity and sales performance, and provides a more tailored customer experience. For large organisations, there are also some hidden but powerful advantages to a bespoke rather than generic approach to….