Articles

Articles

WebRTC benefits and use cases

WebRTC is an open source framework that allows web browsers and mobile applications to run rich, multimedia, real-time communications without the user having to download plugins or external apps. Most web-based voice or video chat interactions require the users to login and access a third-party application such as Skype or Whatsapp, or subscribe to some….

Read more

5 CX Tricks and Treats

Halloween is not far off. So take five minutes to consider a few simple Customer Experience tricks (and treats) you could put in place now to make your customers love you even more! Don’t scare off your customers Do your customers know that contacting you will be a frictionless, straightforward process? Or do they dread….

Read more

Ultimate Guide to Technology for Contact Centres and Customer Experience

Through technology, we can now provide fast, efficient and personalised service, gain deep insights into what our customers think and feel, and spoil our customers with a choice of interaction channels, from the contact centre to self-service and co-browsing. Matchboard’s Ultimate Guide to Technology for Contact Centres and Customer Experience provides a succinct overview of….

Read more

Customer contact analytics as-a-service

Most contact centres manage a range of customer contact types, such as calls, chat, email and social media. These customer conversations contain a wealth of analysable data that can be used to drive out costs, increase revenue, manage compliance and improve customer experience. It is now possible to buy “analytics as a service”, combining analytics….

Read more

Cobrowsing – a simple solution to improve sales, service and support

Cobrowsing (Collaborative Browsing) is a technology that enables agents to jointly navigate a web page together with a customer and interact by chat, voice, or video, as well as annotate and share forms and documents. The high level of visual and interactive engagement allows agents to explain things more clearly and helps customers who are….

Read more

A guide to setting up your Voice of Customer Program

In the era of customer experience, understanding your company’s customers is key for a sustainable business.  Measuring your customer’s voice is essential to gaining insights on what you are doing well, not so well, what your customers think of your brand and what you could be doing to delight them. Developing a Voice of Customer….

Read more

How to minimise the customer impact of business stuff-ups

No business is perfect. In situations of a “stuff-up”, how a company manages emotional or unhappy customers says a lot. Whether it’s an online banking system going down or an overseas flight being cancelled, customer impacts are inevitable. The good news is that these impacts can be minimised if the right processes and procedures are….

Read more

The benefits of gamification in contact centres

Attrition, absenteeism, productivity and employee engagement: these challenges faced by contact centres are not new. What is new is the trend towards gamification as a path to addressing the challenges. “Gamification” may sound fun – and it is for those on the frontline – however for businesses it is used to achieve serious business impact. This….

Read more

Methods and practices to ensure quality of B2C data

Understanding your audience and accessing high quality data is a cornerstone of successful marketing. In this 13-page white paper*, one of Australia’s leading data service providers shares eight methods and practices used to ensure quality of B2C data. Topics covered include: • Data integration • Data validation  • Data overlap sources • Data updates / appends ….

Read more

Business matchmaking site says, “I love you 3000”

SYDNEY, AUSTRALIA — June 10, 2019 — When Sydney entrepreneur Sharon Melamed heard the now famous quote from the film Avengers: Endgame, “I love you 3000”, she couldn’t help but smile. Her award-winning B2B matchmaking platform, Matchboard, just celebrated its 3000th match, a major milestone for the 7-year-old business. Anyone can use Matchboard’s website to….

Read more

Home-based call centres – everything you need to know

  If there’s one positive to the Coronavirus pandemic, it’s that companies all over the world have realised that work-at-home models are not only possible but beneficial to business. Contact centres are the heartbeat of companies’ communication with customers, and a home agent capability is essential in times of crisis. This blog was written before….

Read more

The new frontier of customer experience: purpose

CX has evolved from a focus on consistency and functionality (eg. across channels) to delivering the “wow” factor, with engaging, personalised experiences. Today’s new frontier is aligning CX with customer values and purpose.  Customers who feel a brand and the experience it offers matches their value-set are more likely to be advocates for whom price….

Read more